Pollo Regio was found by Juan Jorge Bazaldua on Riverside Drive in Austin, Texas., He set up a special trailer that was outfitted with a charcoal grill, over which he cooked his special-recipe marinated chicken. The demand for his chicken was so great that it was not unusual for him to have sold everything he brought with him by noon each day and have people placing orders for the next day.
It quickly became obvious that Mr. Bazaldua needed more space so he moved into a regular storefront, and soon after opened three more branches in Austin. His original trailer is still in use and now serves as the basis of a branch in Oklahoma City.
The largest expansion for Pollo Regio has definitely been in Dallas-Fort Worth. The area has multiple franchisers, including one who’s built six branches in the past 2-1/2 years. Pollo Regio is currently operating in all of the major DFW markets and currently has expansion plans for Austin, Houston, Waco and beyond.